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American Greetings Corporation
Spanish Christmas Card Line Blends Values and Style to Help Bridge Generation Gap
December 19th, 2008
Christmas holds a special place in the hearts of Hispanic celebrants as the holiday's religious focus reflects the importance of the occasion, and the spirit of family and togetherness enhances the joyousness of the season. This year, as shoppers examine ways to prioritize their spending, they will be focusing on the traditions and people that matter most. To help in this goal, retailers are introducing new solutions to help everyone celebrate in a way that may be more economical, but does not lessen the thoughtfulness of the season. For instance, American Greetings Corp (NYSE:AM) has unveiled fun innovations and beautiful enhancements to the Spanish language card line that reflect both...
Source: Health Business Week (2008-12-19)
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