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aGoodCause.com
'Tis the Season to Pay it Forward: 950 Online Retailers Agree to Donate a Portion of Each Holiday Sale to a Consumer-Specified Charity
December 26th, 2008
Online shoppers have two weeks left in the holiday shopping season to direct a donation to their favorite charity at zero cost to them using AidMaker software from aGoodCause.com. AidMaker is a free download available at www.agoodcause.com that automatically identifies over 950 e-commerce sites where the retailer will donate a percentage of the sale to a user-selected charity. "It's a win-win solution, particularly in this very challenging economic climate," explained Mads Ellegaard, co-founder of aGoodCause.com. "Retailers want to increase customer loyalty and maximize their positive impact on society, while consumers are looking for ways to extend their charitable...
Source: Health Business Week (2008-12-26)
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