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Absolut Vodka
Melrose Neighborhood Goes Green: Green Way LA and ABSOLUT VODKA Spotlight Green Initiative, Unveiled Vista Green Street Project
January 2nd, 2009
Green Way LA(TM) and ABSOLUT(R) VODKA, along with city partners, unveiled an innovative "Green Street" project that starts at the famed Melrose Avenue and will transform the 600 block of Vista Street into a model of urban sustainability. Green Way LA accepted a $250,000 catalyst donation from ABSOLUT, making this forward-thinking, city-wide initiative possible. The partnership between Green Way LA and ABSOLUT was established this summer when ABSOLUT launched its newest, limited-edition, city-inspired flavor ABSOLUT(R) LOS ANGELES and pledged to donate a portion of the profits to a local Los Angeles charity. Celebrating the city's trend-forward ideals, the bold, new...
Source: Health Business Week (2009-01-02)
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