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Adrianna Papell
While Companies Are Struggling to Keep Afloat, Adrianna Papell Has Seen a Prosperous Year, and Will Be Celebrating 30 Years of Business in 2009
January 2nd, 2009
Adrianna Papell, founded in New York in 1979 by the Berkman family, celebrates 30 years as one of the world's most revered ready to wear brands, dressing women of all shapes, ages, sizes and tax brackets. The company has grown into a conglomerate since its inception at the heels of the 1970s recession. The key to its success was strategically positioning itself as a brand that offers fashion forward style, while remaining price conscious. "It was and continues to be important for us to create beautiful attainable dresses for women to enjoy," notes company President Jaynee Berkman. Offering day dresses, cocktail dresses and evening gowns that are polished, simple and classic yet always...
Source: Health Business Week (2009-01-02)
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