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Anytime Fitness
New Survey Shows Fitness Goals Trump Money Woes for Most
January 16th, 2009
Despite the tough economy, a recent consumer survey revealed that most Americans are not willing to give up their health club memberships but are taking costs into consideration. Among those who already belong to fitness clubs, 60 percent said they will keep their current memberships. Another 23 percent plan to downsize to more affordable health clubs. When choosing health clubs, 54 percent of all surveyed said that cost is the most important factor they consider. An additional 21 percent selected convenience or atmosphere as top considerations. The survey was conducted by Opinion Research Corp. and sponsored by Anytime Fitness, the nation's...
Source: Health Business Week (2009-01-16)
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