Health Business Week
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Health Business Week
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Addiction Medicine
State's 'Be Free' Anti-Tobacco Campaign Lends Smokers a Helping Hand
January 23rd, 2009
The Florida Department of Health's Tobacco Free Florida campaign is lending a helping hand to the 28,000 Floridians who smoke to quit -- for good. Free cessation aids are available from the Florida Quitline (1-877-U-CAN-NOW) in the form of counseling and nicotine replacement therapies (NRTs) such as patches, gum and lozenges. An ad campaign blanketing the state is promoting these resources in an attempt to positively influence tobacco users to permanently alter their behavior. The new "Be Free" campaign message is about empowering tobacco users to break the cycle of addiction. Statewide ads targeting adult and pregnant smokers will reach millions on television, radio...
Source: Health Business Week (2009-01-23)
|
