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24 Hour Fitness
24 Hour Fitness and NBC’s the Biggest Loser Renew Partnership for Seventh Consecutive Season
January 23rd, 2009
Contestants on season seven of NBC’s The Biggest Loser will benefit from the expertise of 24 Hour Fitness® personal trainers, even after they’ve been voted off the show. As part of its continuing partnership with the hit reality series, 24 Hour Fitness will send trainers on home visits with eliminated contestants to help them continue trying to meet their fitness goals. “24 Hour Fitness values its partnership with The Biggest Loser and our direct brand linkage to the program contributes to the types of success we see in our 400-plus clubs every day,” said Tony Wells, chief marketing officer for 24 Hour Fitness. “This program has been a real inspiration for people and we...
Source: Health Business Week (2009-01-23)
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