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Acxiom Corporation
Acxiom® Study Reveals Insights on Evolving Consumer Shopping Behaviors in Trying Economic Times
January 30th, 2009
As retailers struggle to recover from dismal holiday sales and the dramatic pullback in consumer spending, a new study from Acxiom® Corporation (Nasdaq: ACXM) offers retail marketers new insights on improving sales performance by using the right media mix to target consumer segments most likely to spend. The latest Retail Consumer Dynamics (RCD) study, which was released at the National Retail Federation’s Annual Convention and Expo in New York, reveals how consumer shopping behaviors are changing during the down economy, making pinpoint marketing strategies imperative for retailers’ survival. Building off Acxiom’s nine consumer behavioral segments, RCD explores the...
Source: Health Business Week (2009-01-30)
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