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Aetna
Aetna and Magic Johnson Enterprises Introduce “3-Point PlaySM” Health Competition to Houston Schools
January 30th, 2009
Aetna, the Aetna Foundation and Magic Johnson Enterprises (MJE), in collaboration with Action for Healthy Kids (AFHK), EoSHealth, and Harris County Hospital District, have launched a 20-week nutrition and exercise competition between fourth- and fifth-graders at five elementary schools in the Houston Independent School District (HISD). The competition, named the 3-Point PlaySM, was created to help combat childhood obesity and will build upon current HISD wellness initiatives. Toward the end of the competition, a celebration is planned to include Magic Johnson Enterprises and participation from Mr. Johnson himself. The 3-Point Play program has three main components that...
Source: Health Business Week (2009-01-30)
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