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Alaven Consumer Healthcare
First-Ever Over-the-Counter Dual Action Iron Supplement Available at Major Retail Outlets in the United States; Bifera is a New, Innovative Dual Iron Supplement Now on the Market
February 6th, 2009
Bifera (www.bifera.com), an over-the-counter iron supplement that offers both heme (protein-based iron) and non-heme iron (plant-based iron) is now available in stores in the United States. Unlike other iron supplements, Bifera provides two types of iron in one small pill for maximum absorption with virtually no gastrointestinal side effects. Bifera is similar to Alaven's current prescription prenatal supplement PreferaOB, which contains both heme and non-heme iron. "Bifera provides two types of iron in one small pill for maximum absorption with virtually no GI side effects, including stomach irritation and constipation," said Autumn Akin, Bifera...
Source: Health Business Week (2009-02-06)
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