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AKQA
New York City Ballet Taps AKQA to Elevate Digital Experience
February 13th, 2009
AKQA has been appointed by New York City Ballet (NYCB), the nation's largest dance organization, to be the Company's digital agency of record, and help NYCB engage a broader audience, while further enhancing the Company's reputation as a leader in the performing arts. One of the foremost dance companies in the world, NYCB is renowned for its athletic, contemporary style and for its unparalleled repertory, with most of its ballets created in house, by such choreographers as George Balanchine, NYCB's legendary co-founder, Jerome Robbins, another of its founding choreographers, and Peter Martins, its current Ballet Master in Chief. Widely acknowledged for transforming...
Source: Health Business Week (2009-02-13)
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