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adidas
adidas and Candace Parker Empower Female Athletes to Share Personal Stories in 'Me, Myself' Training Contest
February 20th, 2009
adidas announced that starting February 2 it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three entrants whose inspiring stories are chosen will star in the new women's 'Me, Myself' campaign alongside adidas basketball star Candace Parker. "adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the adidas family," said Parker. "It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible." Keywords: adidas. This article was...
Source: Health Business Week (2009-02-20)
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