General Mills

General Mills Announces Commitment to Make Yoplait® Yogurt Products 100 Percent Free of Milk from Cows Treated With rBST by August 2009

Published in Health Business Week, February 27th, 2009

General Mills announced that it has made the commitment to eliminate by August 2009 milk sourced from cows treated with rBST (recombinant bovine somatotropin), a synthetic hormone also referred to as rBGH, in the production of its category-leading Yoplait® yogurts.

Although the U.S. Food and Drug Administration (FDA), the U.S. Department of Agriculture (USDA), and the National Institutes of Health remain fully confident in the safety of products made from milk sourced from cows treated with rBST in accordance with current guidelines, Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading...

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Source: Health Business Week (2009-02-27)

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