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Addiction Medicine
Statewide Anti-Smoking Campaign Takes New Approach in Curbing Teen Smoking
March 6th, 2009
Arizona seeks to set precedence with its new tobacco prevention and education campaign -- "Brought to you by addiction." -- a mass media and grassroots campaign that harnesses the realities of tobacco addiction for an audience age 12 to 17. Its launch, today, marks a new frontier in teen focused anti-smoking campaigns in Arizona that until now focused on the health impacts of smoking. The campaign, which was created in consultation with a group of teen advisors -- some smokers, some friends of smokers -- is anchored in best practices from tobacco control experts across the nation and spear headed by Arizona's Tobacco Revenue Use Spending and Tracking Commission (TRUST Commission) which...
Source: Health Business Week (2009-03-06)
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