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AIDS Healthcare Foundation
AHF Launches Innovative, Eye-Catching “Stay Negative” HIV Testing Campaign
March 13th, 2009
AIDS Healthcare Foundation (AHF), which operates the largest community-based alternative HIV and sexually transmitted disease (STD) testing program in California, has launched an innovative and eye-catching Los Angeles-area HIV prevention and testing campaign urging the public to “Stay Negative” and to visit www.freehivtest.net to find out where to get tested quickly, conveniently and at no cost. The campaign, created by AHF, features billboards (12’ X 25’and 26’ X 24’), palm cards, radio spots and a significant online presence which, in addition to its own website, includes banner advertisements on KIIS, HOT, MYFM radio station websites. The attention-grabbing image of...
Source: Health Business Week (2009-03-13)
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