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Acxiom Corporation
Robust Segmentation System from Acxiom Delivers Strategic Advantage for Marketers in Japan
March 20th, 2009
Marketers in Japan now have access to superior geo-demographic consumer segmentation with the latest release of ChomonicX® from Acxiom® Corporation (Nasdaq: ACXM). ChomonicX 2.0 provides the most advanced and up-to-date consumer classification available in Japan. ChomonicX offers clients quick, easy and affordable access to accurate, meaningful and actionable consumer information. The updated system adds new and fresher data sources, along with refined definition around the most marketable urban clusters, to deliver higher return on marketing dollars spent. ChomonicX’s robust applications encompass both marketing strategy and execution. Now with a...
Source: Health Business Week (2009-03-20)
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