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Aflac Incorporated
New Aflac Commercial Asks, 'Who Dun It?'
March 20th, 2009
Aflac launched a new television ad starring the Aflac Duck as the mystery benefactor to policyholders who are sick or injured. The spot, called "Who Dun It," humorously shows how Aflac pays cash benefits when a medical event causes financial challenges. The 30-second commercial is set on a stormy night in a dark parlor. A group of friends is comforting a woman who had an accident and cannot go to work. After a momentary loss of power the lights return, and the injured woman finds herself holding a pile of cash leaving the entire group to ask, -- "who dun it'" The ad continues with each of the friends wondering who provides money when someone is hurt and missing work....
Source: Health Business Week (2009-03-20)
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