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585 Wine Partners
Red Truck Wines Launches Exciting New Category with Mini-Barrel
March 27th, 2009
Consumers searching for high quality wine in a creative, striking large format need look no further than Red Truck Wines’ new Mini-Barrel, set to launch early March, 2009 in Sam’s Club stores nationwide. With an ingenious trademark- and patent-pending barrel design featuring the iconic wine barrel shape complete with rings, staves, a wood-grain look and burned-in imagery and typography, the Mini-Barrel has a fresh-from-the-winery feel – a driving feature of this inspired new package. The groundbreaking 3L Mini-Barrel, which holds Red Truck’s award winning Red Wine, is equivalent to four 750ml bottles. “It’s time consumers had the option of a premium quality wine in a...
Source: Health Business Week (2009-03-27)
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