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acardo technologies Ag
acardo Gets Ahead of Catalina Marketing With the Number of Check-out Couponing Stores in Germany
April 3rd, 2009
Check-out couponing rollout successfully completed in various retail chains. 3 years after market launch acardo has outstripped its American competitor Catalina Marketing in the number of affiliated stores. Integrated approach scores points against external hardware at point of sale. Couponing has gained in significance in Germany in the last few years. More and more retail chains are relying on target orientated couponing solutions, such as check-out couponing. Therefore a customer coupon is issued at the cash register depending on the consumer basket. This system of behavior-based marketing was integrated by the German couponing...
Source: Health Business Week (2009-04-03)
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