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Aging
Boomers Embrace Brain Fitness Craze
April 3rd, 2009
Despite the economic downturn, the brain fitness sector of the economy is growing rapidly. The brain fitness market, with estimated 2007 sales of more than $225 million, has been growing at more than 50 percent per year - driven by the aging of the baby boom cohort. "Just five years ago, brain fitness was a little known concept," said Jeff Zimman, one of the founders of the brain fitness industry, "but with leading edge baby boomers advancing in age to their mid-60s, it has become a national phenomenon." Zimman is Chairman of Posit Science, a leading provider of computerized brain exercises. He spoke today at the Boomer Summit, an annual gathering of...
Source: Health Business Week (2009-04-03)
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