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Ad-ology Research
New Study: Women More Likely to Choose Pharmacy by Location, Convenience
April 10th, 2009
Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Winter 2009 Ad-ology Media Influence on Consumer Choice survey. Women prefer to fill prescriptions at a grocery store pharmacy, with over twice as many females than males saying loyalty programs and rewards are “very important.” Overall, the majority (53%) of pharmacy customers still prefer to fill their prescriptions at a drug store versus at a grocery store or online. Although most customers prefer to refill prescriptions offline, many are influenced by online content. Nineteen-percent say that a store/pharmacy Web site...
Source: Health Business Week (2009-04-10)
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