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1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM Launches the 'SPOT a MOM' Movement
April 24th, 2009
There are over 82 million mothers in the United States and this Mother's Day, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and gift shop, is leading the charge to ensure that no mom gets left behind. Through the creation of the SPOT A MOM(sm) movement, a multi-channel national marketing campaign, and the launch of the Spotlight A Mom contest, 1-800-FLOWERS.COM has developed an innovative and rewarding way to celebrate all moms on their special day. To join the SPOT A MOM movement, consumers can visit the newly created website, www.spotamom.com, for a handy and interactive guide on how to best identify all of the different moms in their lives. From...
Source: Health Business Week (2009-04-24)
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