Published in Health Business Week, May 1st, 2009
Lazy PR pitches and questionable PR methods have heightened the divide between PR agencies and the news outlets they depend on to feature their clients' story. Brown approaches this from the PR side to show the public relations industry is not always to blame.
In his feature, he highlights the growing trend of paid blogging and how a lack of journalistic experience and editorial guidance is now putting journalism and blogging into a poorer light. He questions ethics versus...
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