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Aptilon Corporation
Aptilon Named "Cool Vendor" by Leading Analyst Firm
May 1st, 2009
Aptilon Corporation (TSX.V: APZ), a leading provider of physician access through its innovative alternative sales and marketing channel, announced it has been included in the list of "Cool Vendors" in the Cool Vendors in Life Sciences, 20091 report by Gartner, Inc. According to a key finding contained in Gartner analyst Dale Hagemeyer’s report, “Practitioners are responding favorably to receiving information from life sciences companies through delivery channels that better cater to their busy lifestyles and office operation dynamics.” Hagemeyer recommends that life science companies think about field sales representatives in a “concierge role” that uses multiple...
Source: Health Business Week (2009-05-01)
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