Health Business Week
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Health Business Week
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Ad-ology Research
Nearly 40% of Recent Hospital, Urgent Care Patients Influenced by Social Media
May 8th, 2009
Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey. Nearly 30% of hospital visits by this age group were maternity-related. Of social media types, forums and discussion boards had a "significant" influence on 20% of 25 to 34 year olds who recently made a visit for maternity reasons, suggesting hospitals should target this group with an online space where these parents-to-be can interact. At the other end of the spectrum, respondents 55 and older had the highest percentage of...
Source: Health Business Week (2009-05-08)
|
