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24/7 Real Media Inc.
24/7 Real Media Launches Social Media Targeting to Improve Ad Performance and Response
May 15th, 2009
24/7 Real Media Inc., the leading global digital marketing company, has begun a pilot program to integrate social media engagement metrics into its behavioral targeting application. These social media engagement metrics will augment existing behavioral targeting attributes to drive robust advertising response and conversion. Working with companies such as NuConomy, an innovator in social media measurement, select 24/7 Real Media advertisers are now leveraging non-traditional metrics such as comments, ratings, video plays, and link sharing to customize advertising, increase responsiveness and drive purchases. NuConomy’s approach to analytics measures the social elements...
Source: Health Business Week (2009-05-15)
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