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Alice White
Alice White Wines Introduces Tetra Pak Cartons for Three Award Winning Varietals
May 29th, 2009
It is time to think outside the bottle, and coincidentally, inside the pak. Alice White, one of the United States' leading Australian wine brands known for its quality and colorful labels, is introducing three of its award winning varietals - Chardonnay, Lexia and Shiraz - in 500 milliliter Tetra Pak(R) cartons. The wines are available nationwide for a suggested retail price of $4.99. In today's market, consumers are seeking quality wines at affordable prices making alternative packaging options like Tetra Pak cartons attractive. According to a recent study, nearly half (45 percent) of respondents have never seen wine in a Tetra Pak carton before, but almost half of...
Source: Health Business Week (2009-05-29)
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