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AdMob
AdMob April 2009 Metrics Report Compares Smartphone Market Share to Mobile Web Usage
June 12th, 2009
AdMob, the world's largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report. The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices. The emergence of devices such as the iPhone and HTC Dream (G1) that deliver truly compelling Internet experiences has generated discussion of which Web consumers will use on mobile – mobile Web sites or HTML sites. The report compares requests in AdMob’s...
Source: Health Business Week (2009-06-12)
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