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Air New Zealand
Naked Airline CEO Proves He Has Nothing To Hide
June 12th, 2009
Naked women surrounding Richard Branson is no surprise, but what about a naked airline CEO exposing himself to more than 900,000 viewers online' Air New Zealand’s CEO, Rob Fyfe did just that in the company’s new ad campaign, joining seven body-painted employees to show that his company has nothing to hide. The 45-second commercial, intended for national TV in New Zealand, has struck a global chord with disenfranchised consumers, spreading the viral word that they are tired of airlines charging additional for baggage check, beverage service – all but a wink and a smile. In the ultimate gesture of transparency, Fyfe is issuing the challenge to other...
Source: Health Business Week (2009-06-12)
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