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American Heart Association
Humor, Mobile Devices Enhance a New Heart-Health Campaign for Hispanics
June 12th, 2009
There's nothing funny about getting heart disease. But now humor is being used to help prevent it. A little humor and the latest technology are part of a new awareness campaign Pase La Voz - part of the American Heart Association's Conozca Su Corazon heart-health program for Hispanics. Beginning May 26, individuals will have three months to sign up to receive a free, weekly health message in Spanish or English sent to their mobile devices for the next 45 weeks. The messages will include information on risk factors, prevention, healthy cooking and physical activity. Participants can receive Spanish messages by texting the word...
Source: Health Business Week (2009-06-12)
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