Published in Health Business Week, June 12th, 2009
"It's aimed at the public, but the topic is how medical science improves patient care," says blog editor Bob Nellis of Mayo's Public Affairs Department.
Mayo Clinic recently has made great strides in communicating via "new media," with audiences ranging from journalists to referring physicians. Advancing the Science breaks more ground because it focuses on research and investigators.
"Mayo has so many great research stories to share," says Michael Ackerman, M.D., Ph.D., chair of Mayo's Research Communications Subcommittee. "This is a great way to let...
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