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AccuData Integrated Marketing
AccuData to Provide AccuBase®, Cost-Effective Database Marketing Solution for OSI Restaurant Partners, LLC
June 19th, 2009
AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops. AccuBase will allow each of the individual brands to operate their CRM programs independently while offering OSI Restaurant Partners, LLC a comprehensive view of the programs across the brands. The database management...
Source: Health Business Week (2009-06-19)
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