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Adobe Systems Incorporated
Premium U.K. Department Store Generates Growth in Online Order Traffic by Leveraging Adobe Scene7 Hosted Rich-Media Platform
June 19th, 2009
Adobe Systems Incorporated announced that House of Fraser, a premium U.K. department store group with 62 locations across the U.K. and Ireland, has achieved higher conversion rates, increased average order size and greater customer retention with the Adobe® Scene7® hosted rich-media platform. Despite a down economy, House of Fraser has been able to grow an already profitable business through e-commerce and cross-channel merchandising, using Adobe Scene7 eCatalogs, Dynamic Imaging and Media Portal technologies. “We recognized that we needed to support our in-house merchants with the best functionality and tools to accomplish our growth objectives,”...
Source: Health Business Week (2009-06-19)
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