New America Media

NAM Launches Emergency Network System That Will Deliver Disaster Alerts and Health Warnings to Ethnic Communities

Published in Health Business Week, June 19th, 2009

New America Media (NAM) today unveiled an emergency network system that will utilize ethnic media outlets to deliver important health and emergency alerts to communities across the country, including many with non-English speaking residents.

Sandy Close, NAM's executive director, said that alerts can be sent to more than 6,000 contacts at 3,000 ethnic media outlets via a state of the art system of SMS text messages, as well as emails. Once the messages are received, the ethnic media representatives will activate their media outlets to deliver the messages to their millions of readers, viewers and listeners.

"This messaging system will save lives,"...

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Source: Health Business Week (2009-06-19)

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