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AdvoCare
AdvoCare Becomes New Title Sponsor of Independence Bowl
June 26th, 2009
AdvoCare, a premiere health and wellness company in Dallas, recently announced it will become the fifth title sponsor of the Independence Bowl, changing the name of the Big 12 and SEC bowl game to the "AdvoCare V100 Independence Bowl." In addition to signing on for 2009 with a multi-year option with the Independence Bowl, AdvoCare has now entered NCAA history becoming the first direct sales organization to sponsor a bowl game. The 2009 AdvoCare V100 Independence Bowl will be held in Shreveport, La., on Monday, December 28, at 4 p.m. on ESPN2. "We are proud and honored to be the title sponsor of the 2009 Independence Bowl," said Richard Wright,...
Source: Health Business Week (2009-06-26)
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