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AdMob
AdMob Unveils New Research on Demographics and Behavioral Characteristics of iPhone and iPod touch Users
July 3rd, 2009
AdMob, the world's largest and fastest growing mobile advertising platform, released new research on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup of each group exist in areas such as age and household income. The research was conducted by comScore on AdMob's iPhone network of mobile Web sites and applications, making it representative of AdMob but not necessarily of the mobile population overall. "This research highlights how important it is for marketers to understand the mobile...
Source: Health Business Week (2009-07-03)
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