Access Communications
New Tools Provide Blogger-Twitter Rankings and Give Marketers Insight Into Highly Sought After Community Influencers
Published in Health Business Week, August 14th, 2009
Understanding and measuring the influence of emerging media brands and citizen journalists via their online presence has, until now, remained an elusive art. Public relations agency Access Communications has teamed up with Twitalyzer, the leading scoring platform for measuring people and brands on Twitter, to analyze the social media influence of 100 women-focused bloggers and highly sought after thought leaders who are speaking at the BlogHer conference in Chicago (July 23-25, 2009).
This study combines two distinct methodologies: the Access Blog Influence Engine (ABIE), which measures a blogger's influence, with Twitalyzer's influence scoring methodology that...
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Source: Health Business Week (2009-08-14)
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