Breast Cancer
Mars Lends Sweet Support in Fight Against Breast Cancer Through Its M&M's(R) and Dove(R) Chocolate Brands, as Well as Its Celebrated Race Team
Published in Health Business Week, October 30th, 2009
Mars Snackfood US announced that Kyle Busch, driver of the No. 18 M&M'S=AE Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure=AE. Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M'S car during the Saturday night race to help raise awareness for breast cancer.
In addition to the special NASCAR firesuit and car, Mars Snackfood US is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M'S, MY M&M'S "Promise Blend," DOVE=AE Promises...
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Source: Health Business Week (2009-10-30)
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