Aetna
Aetna and Magic Johnson Enterprises Roll out 2nd Annual "3-Point PlaySM" Health Competition for Students in Houston
Published in Health Business Week, April 2nd, 2010
Aetna (NYSE: AET), the Aetna Foundation and Earvin "Magic" Johnson Enterprises (MJE), in collaboration with Harris County Hospital District, have launched an 18-week nutrition and exercise competition between fifth- and sixth-graders at Escamilla Intermediate School in the Aldine Independent School District (AISD) in Houston. The competition, named the 3-Point PlaySM, was created in 2009 to help combat childhood obesity. Last year, five schools in the Houston Independent School District participated in the inaugural program.
The 3-Point Play program has three main components that encourage kids to: move more; eat healthier; and engage students and their families in...
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Source: Health Business Week (2010-04-02)
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