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TransMedia Group

Former athlete and Olympic trainer appoints TransMedia to handle publicity for exercise program

Published in Health Insurance Week, October 1st, 2006

Former Olympic athlete and world-class trainer John Abdo has signed TransMedia Group to publicize his newest cutting-edge fitness programs as the best-selling author known as "the life motivator" rolls out a new crusade designed to make Americans healthier, more shapely and fit.

"The award-winning inventor and motivational powerhouse John Abdo is today's leading Life Motivator in sports, fitness, personal success and energetic entrepreneurship," said Kim Morgan, TransMedia vice president. With more than 30 years' experience in the fitness world, John Abdo has become A DOER, she said, which is the theme of his new programs, that introduce technologically advanced and...

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