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Best Practices, LLC
Study finds patient advocacy relationships drive product success
March 22nd, 2005
Leading pharmaceutical companies develop relationships with powerful patient advocacy groups to effectively raise awareness about a product or the treatment of a disease, according to a study by pharmaceutical research firm Best Practices, LLC. "Patient Advocacy and Professional Organizations: Building Effective Relationships" highlights leading-edge tactics used by companies to build successful links to patient advocacy groups and professional associations. Examples from the study include: -Use of senior management to advance key issues with patient advocacy groups and professional organizations. The CEO of one company regularly attends professional...
Source: Health Risk Factor Week (2005-03-22)
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