Pitney Bowes
Digital Cement Releases a New Patient Mobilization and Adherence Marketing Solution
Published in Health Risk Factor Week, August 4th, 2009
Life Sciences organizations in need of better patient mobilization and adherence marketing solutions can benefit from a new, highly customizable, patient-centric solution provided by Digital Cement, a relationship marketing company and subsidiary of Pitney Bowes Inc. (NYSE: PBI) "Patient mobilization" refers to the consumer action of seeking information and physician advice on specific health issues, treatments and medications. "Patient adherence" refers to how closely patients comply with physician-prescribed courses of treatment, including prescription dosage.
Digital Cement's new solution allows life sciences organizations, including over the counter (OTC),...
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