Marketing Trends

Pharmaceutical sales forces to expand 22%, new study says

Published in Health and Medicine Week, May 19th, 2003

Top pharmaceutical companies plan to increase sales headcounts by an average of 22% over the next 18-24 months - a fact that proves the era of sales force expansion will continue, according to a new study by pharmaceutical intelligence firm Cutting Edge Information.

The study reveals that the largest sales forces contain more than 6,000 primary care reps and 1,000 specialty reps. Averages among top companies, however, show slightly smaller forces: 4,000 primary care reps and 850 specialty reps.

"Pharmaceutical Sales Management: Conquering the New Marketplace" contains more than 250 metrics and is the most up-to-date, comprehensive pharmaceutical...

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Source: Health and Medicine Week (2003-05-19)

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