NewsRx Logo Login/Signup
Home Newsletters Products Library About Us Contact -- Search NewsRx

NewsRx | Free Trials
Advertisement
VerticalNews | Global Warming
Advertisement
NewsRx | Free Trials
Advertisement
----------
------------
NewsRx on Facebook
-----
Press Release Submissions
PR Login
*
*

Health & Medicine Week

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Health & Medicine Week

Learn More

We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Buy Now



Drug Marketing



Curious and confused: Prescription drug ads impact consumer health



October 27th, 2003

Although they generally "like" prescription drug advertising, consumers often don't know what the ads are for, according to University of Arkansas researcher Steve Kopp.

His research indicates that some consumers who see the ads may develop alternative means for obtaining the medications without going to a doctor, resulting in serious health issues.

"Although drug companies began advertising prescription drugs to consumers 20 years ago, very little is understood about the consumer decision-making process for prescription drugs," explained Kopp, associate professor of marketing and logistics in the Walton College of Business. "Our previous research...


Source: Health & Medicine Week (2003-10-27)

NewsRx Passes
Advertisement
More Articles

------------------------
Security by Verisign PR Login