Published in Health and Medicine Week, October 27th, 2003
His research indicates that some consumers who see the ads may develop alternative means for obtaining the medications without going to a doctor, resulting in serious health issues.
"Although drug companies began advertising prescription drugs to consumers 20 years ago, very little is understood about the consumer decision-making process for prescription drugs," explained Kopp, associate professor of marketing and logistics in the Walton College of Business. "Our previous research...
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