Pediatric Obesity

National campaign to get kids physically active is working

Published in Health and Medicine Week, March 8th, 2004

The U.S. Centers for Disease Control and Prevention (CDC) has released results from a survey that indicate physical activity among the nation's youth is increasing as a result of a national youth media campaign launched by the agency in 2002.

The award-winning multicultural campaign known as VERB had one of the largest effects, a 34% increase, in weekly free-time physical activity sessions among 8.6 million children ages 9-10 in the United States.

A telephone survey of 6000 youth and their parents was conducted in 2002, prior to launching the VERB campaign, and it was repeated among the same families in 2003. A rigorous analysis of the data collected...

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Source: Health and Medicine Week (2004-03-08)

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