Alzheimer Disease

5-year partnership aims to raise public awareness of Alzheimer disease

Published in Health and Medicine Week, July 26th, 2004

The Alzheimer Association and Harrah's Entertainment, Inc., announced the formation of a 5-year partnership to raise public awareness of Alzheimer disease, the tremendous progress in research in recent years, and things everyone can do to maintain a healthy brain as they age.

The collaboration is funded by a $3 million grant from the Harrah's Foundation.

"Nearly half of all Americans over the age of 35 know someone with Alzheimer disease, but they don't know much about this terrible brain disorder, or that we're looking to see breakthroughs toward prevention in the next 10 years," said Sheldon Goldberg, president and chief executive officer of the...

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Source: Health and Medicine Week (2004-07-26)

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