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Alzheimer Disease
Genworth and Alzheimer's Association ally to increase education and awareness
July 25th, 2005
Genworth Financial (GNW) announced a 5-year, $7.5 million strategic relationship with the Alzheimer's Association to help sponsor public awareness and eliminate Alzheimer disease through education and the advancement of research. Genworth, provider of long-term care insurance for 30 years, and the Alzheimer's Association, celebrating its 25th anniversary, will engage in a variety of cobranded initiatives to provide individuals, their families, and caregivers with beneficial information about prevention, care, and support options. Genworth will be the exclusive presenting sponsor for the Association's "Memory Walk," which raises funds for Alzheimer...
Source: Health & Medicine Week (2005-07-25)
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