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Best Practices, Llc
Staffing Study Delivers Key Metrics for Creating Effective Marketing Groups
November 5th, 2007
Finding the proper balance between staffing and budget is a constant challenge for an organization's marketing leaders. Across industries, staffing metrics are one tool that marketing executives have used to determine appropriate staffing and resource levels for their group. Benchmarking leader Best Practices, LLC has published a cross-industry study that examines in detail staffing levels and how they relate to budget and total revenue. For instance, benchmark partners' market research groups budget approximately $281,209 for each full-time equivalent employee and, on average, one market research FTE supports 3,425 total company FTEs, according to the research. The...
Source: Health & Medicine Week (2007-11-05)
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