Personnel

Doug Biehn named vice president of corporate marketing for Blue Shield of California

Published in Healthcare Finance, Tax and Law Weekly, February 7th, 2007

Brand marketing executive Doug Biehn has been promoted to vice president of corporate marketing, Blue Shield of California announced.

Biehn will report to Bob Novelli, executive vice president, customer service and corporate marketing. In his new role, Biehn will lead the not-for-profit health plan's brand and marketing teams to execute Blue Shield's brand strategy and promote the company's products and services.

Since joining Blue Shield in 2004, Biehn established himself as a strategic and innovative leader in the development and implementation of the company's new brand strategy. Blue Shield's new corporate identity and advertising campaign,...

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Source: Healthcare Finance, Tax and Law Weekly (2007-02-07)

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