Vyteris, Inc.

Vyteris, Inc. Announces Hiring of Specialty Sales and Marketing Team for Commercialization of LidoSite

Published in Healthcare Finance, Tax and Law Weekly, August 22nd, 2007

Vyteris, Inc. (OTCBB: VYHN) kicked off the nationwide commercial availability of its LidoSite(R) transdermal patch with the deployment of a specialty sales and marketing team dedicated to the promotion and sale of LidoSite into targeted physician specialty offices, including rheumatologists, oncologists, and dermatologists.

LidoSite provides patients with rapid pain relief from procedures involving venipuncture, intravenous cannulation and laser ablation of superficial skin lesions. To head up the sales and marketing efforts, the hiring of Eric Pluckhorn as senior vice president of sales and marketing was also announced.

"The retention of an...

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Source: Healthcare Finance, Tax and Law Weekly (2007-08-22)

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